Business course · Lesson 3 of 6 · Your Bridal Makeup Business
Branding, Portfolio and Finding Brides

Video lesson for members · 16:59
Unlock for £19.99In this video: Marketing a bridal makeup business: social media, wedding directories, ads and styled shoots
In this lesson
- Defining your style and the bride you’re for
- Building a bridal portfolio, even with no brides yet
- What your website must show
- Reviews, directories and social media that bring enquiries
- Getting referrals from other wedding suppliers
Brides don’t search for “a makeup artist”. They search for their makeup artist: someone whose photos look like the bride they want to be, at a price that fits. Marketing is simply making it easy for the right brides to find you and feel sure. Trying to appeal to every bride usually means appealing strongly to none.