Business course · Lesson 3 of 6 · Your Bridal Makeup Business

Branding, Portfolio and Finding Brides

  • 19 min
  • Business
  • Members only
Branding, portfolio and finding brides: cover image showing a bride and groom sitting together outdoors

Video lesson for members · 16:59

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In this video: Marketing a bridal makeup business: social media, wedding directories, ads and styled shoots

In this lesson

  • Defining your style and the bride you’re for
  • Building a bridal portfolio, even with no brides yet
  • What your website must show
  • Reviews, directories and social media that bring enquiries
  • Getting referrals from other wedding suppliers

Brides don’t search for “a makeup artist”. They search for their makeup artist: someone whose photos look like the bride they want to be, at a price that fits. Marketing is simply making it easy for the right brides to find you and feel sure. Trying to appeal to every bride usually means appealing strongly to none.